Introduction To Google Ads
What is Google Ads??
Since Google became one of the most popular search engines, if not the most popular, they used that advantage to help business owners reach customers looking for their products or services. Google started a service or a platform that allows business owners to advertise their business using a bidding system, which means the customers decide how much to spend on the advertisements they run.
How does Google Ads work?
To make it simple to explain, the business owner will use google Ads to create a campaign where you advertise your services using keywords, which is what customers use to find these services or products, for example, if someone is looking to redo their backyard or to do some landscaping there, one of the keywords we are looking for here would be “landscaping” or “landscaper” or key phrases such as “landscapers near me” and so on.
So if you run an ad on google for a landscaping company, when someone is searching for landscaping services, your ad will show to them; there are many places where the ad would show, and we will go into that in detail later.
What to use google Ads for?
As a business, you will have many different goals to achieve, and google ads could help you achieve them quickly and cost-effectively compared to other methods. We will go over these goals briefly.
1 – Drive more sales: the most apparent reason to advertise your business is to generate more sales. Google ads could increase your sales by showing your products to the customers interested in them when they are ready to make the decision.
2 – Increase website visits: You can design your google ads to encourage viewers to visit your website and learn more about you and what you do. Businesses interested in this could be a non-profit organizations or a website supporting a specific cause and want people to know about them.
3 – Get Leads: Not all customers know exactly what they want and can make a decision right away, especially when the product or services are a little complicated, for this leads are the best way to achieve sales.
4 – Influence considerations: when customers already know about your brand and are already considering buying your product or services and doing research, a reminder will play a significant role in the decision-making for the customer.
5 – Build awareness: let people know about you, and what you do. You can use google ads to promote your brand or business and make customers aware of what you do.
6 – Promote your App: When you have a new App and want to reach more users interested in downloading and using your App, google ads would help you reach these users.
What are the benefits of using google ads?
1 – Relevance: Google ads would reach the right customer at the right time with the right message, which increases the chances of that customer taking action.
2 – Control: With google ads, you can control your budget, message, the strategy you want to follow, and many more things.
3 – Results: You pay for results only; no need to pay for viewers who are not interested in your services or products.
4 – Customization: when you create an ad campaign, you can customize it in many ways, such as choosing the Keywords you want to target, the geographical locations, the demographics you select, and much more.
Get familiar with Google Ads.
If you have a google account, then all you need to do is visit the link https://ads.google.com/ and log in using your Google account.
It could be a little intimidating at first but once you use it you will get familiar with it, follow our blogs and each article will teach you a little more about Google Ads.
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